Emporio Armani revealed its Spring/Summer 2025 collection on Thursday at Milan Fashion Week. It was the brand’s first show since the death of its founder, Giorgio Armani, who passed away on September 4 at the age of 91.
The collection, titled “Returns,” honored the designer’s legacy. Known worldwide as “King Giorgio,” Armani built a fashion empire with his clean lines and timeless elegance. His absence was deeply felt throughout the show.
A Moving Tribute on the Runway
As the final models walked, the audience applauded for an extended time. The applause wasn’t just for the clothes it was a heartfelt tribute to the man behind the brand.
No one stepped out for the usual designer’s bow. Even Silvana Armani, Giorgio’s niece and long-time creative partner, remained backstage. Many in the crowd had tears in their eyes.
A Collection Rooted in Reflection
The new line focused on light, flowing pieces and soft, neutral tones. It reflected the feeling of returning to everyday life after a journey. The brand described the collection as an attempt to capture the “impulse and shifting sensations” of coming back to the city.
Loose tailoring, breezy fabrics, and multicultural influences shaped the designs. The garments felt effortless, yet deeply intentional staying true to Armani’s signature style.
Giorgio Armani’s Final Touch
Before his passing, Giorgio Armani worked closely on the collection. He helped guide its development from start to finish.
This show became more than a seasonal launch. It marked the final chapter of a legendary designer’s career. Every detail carried his vision and experience.
Silvana Armani and the team he mentored over the years are expected to continue leading the brand. Their close work with Giorgio ensures his legacy will remain strong.
A Contrast in Style: Prada’s Take
Earlier that day, Prada showcased its own Spring/Summer 2025 line. Designed by Miuccia Prada and Raf Simons, the collection explored structure and contrast.
Titled “Body Composition,” it featured experimental pieces such as skirts suspended from the shoulders and bras designed without traditional support. The designs challenged how clothing interacts with the body.
Prada’s bold shapes stood in contrast to Armani’s gentle silhouettes. Both shows reflected different visions of fashion’s future.
What Lies Ahead for Emporio Armani?
The fashion world now watches Emporio Armani with curiosity and respect. Can the brand evolve without its founder? This collection suggests the answer is yes but not by forgetting the past.
“Returns” served as both a farewell and a promise. It honored Giorgio Armani’s lifelong work while pointing to the road ahead. The designs showed that while the man is gone, his influence remains woven into every thread.
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